Nordisk Hygge Circles UGAKEI is a unique camping and experience center built using sustainable materials that aligns with the UN Global Goals principles. Located at the foot of Mt. Ryugatake in Inabe City, Mie Prefecture, Japan, it was created by Nordisk, an outdoor brand from Denmark. The facility opened in April 2023 and offers guests an immersive outdoor experience centered around the Danish concept of "hygge."
Hygge is a Danish term that represents a way of spending enriching time, a lifestyle approach, and a state of mind - it refers to the sense of well-being gained through comforting time and space experiences. The facility's concept is "drawing Hygge in the nature of Ugakei," harmonizing the abundant natural resources of Inabe with Nordisk's signature hygge philosophy to create a unique outdoor experience.
The facility offers multiple accommodation options including Nordisk tents for glamping experiences and standalone Hygge Cabins. Guests can choose the style that best suits their preferences, ranging from authentic camping with premium Nordisk tents to more private cabin accommodations, all designed for comfortable stays in nature.
The dining theme is "Forest Grill Time," featuring locally-sourced ingredients and seasonal flavors. The facility adopts a table grill style that allows guests to enjoy the natural taste of ingredients while dining surrounded by Ugakei's magnificent natural environment, creating a true hygge dining experience.
The facility is located approximately one hour by car from Nagoya. Nordisk Hygge Circles UGAKEI officially opened on April 3rd 2023, with a grand opening ceremony attended by Nordisk CEO Erik Møller, the mayor of Inabe city, and other distinguished guests.