Iwami Ginzan Gungendo

Iwami Ginzan Gungendo represents a unique lifestyle brand and cultural preservation project rooted in Japan's historic silver mining heritage. Founded in 1989 by Daikichi and Tomi Matsuba, this innovative company operates from the UNESCO World Heritage site of Iwami Ginzan in Omori Town, Shimane Prefecture, where the historic silver mine produced about one-third of the world's silver at its peak.

The Gungendo philosophy centers on "living with roots" that learns from old Japanese techniques and life culture. The flagship store sits along the main stretch of historic buildings that run through Omori Town, where visitors can experience authentic Japanese craftsmanship and sustainable living practices. The company has undertaken extensive restoration projects, restoring many old houses in Iwami Ginzan with the belief in inheriting the history created by ancestors.

Visitors can explore traditional textile production, household goods crafted using centuries-old techniques, and experience the concept of satoyama living - harmonious coexistence with local mountain environments. The company creates clothes from resources found in local mountains while deepening understanding of cultural roots in Iwami Ginzan and Omori-cho. The experience includes viewing traditional Japanese architecture, seasonal displays of furniture and household articles, and learning about sustainable lifestyle practices.

The main Gungendo experience is located in Omori Town within the Iwami Ginzan area of Oda City, Shimane Prefecture. Access requires traveling to Shimane Prefecture, with the nearest major transportation hub being Izumo or Hiroshima. The site operates as both a retail location and cultural experience center, though specific admission fees vary by activity. Note that the former Nishiogikubo location's food service operations have ended, with the primary authentic experience available only at the original Iwami Ginzan location.

Visitors should plan for a full day to properly explore both the Gungendo facilities and the surrounding World Heritage silver mine area, which has been recognized for its historic value and preserved cultural landscape spanning from the 1520s to 1920s.