Karuizawa Ginza Shotengai is the main shopping street in Karuizawa, a mountain resort town located in Nagano Prefecture, approximately 150 kilometers northwest of Tokyo. This pedestrian-friendly street stretches for about 500 meters through the heart of the old town and has served as the commercial center of Karuizawa since the late 19th century when the area developed into a popular summer retreat for foreign missionaries and Japanese aristocracy seeking escape from Tokyo's heat.
The street takes its name from Tokyo's famous Ginza district and embodies the refined, international character that has defined Karuizawa for over a century. The shopping area evolved alongside Karuizawa's transformation into one of Japan's most prestigious resort destinations, particularly after John Lennon and Yoko Ono began vacationing here in the 1970s, bringing international attention to the town. The tree-lined avenue maintains a distinct European atmosphere with its mix of traditional and modern architecture, reflecting the town's history as a meeting point between Japanese and Western cultures.
Visitors to Karuizawa Ginza Shotengai will find a carefully curated selection of approximately 200 shops and restaurants ranging from local craft boutiques and art galleries to upscale fashion brands and bakeries. The street is known for its gourmet food offerings, including fresh bread from European-style bakeries, locally produced jams and preserves, and the region's specialty Shinshu apples. Many shops feature Karuizawa-made products and crafts that reflect the area's artisan traditions. The relaxed pace and mountain air make browsing particularly pleasant, with numerous cafes offering outdoor seating during warmer months.
The shopping street is located just a five-minute walk north from Karuizawa Station on the JR Hokuriku Shinkansen line. The shinkansen connects Tokyo to Karuizawa in approximately 70 minutes, making it an accessible day trip or weekend getaway from the capital. From the station, visitors can walk directly to the street or take local buses and taxis. The area is also accessible by car via the Joshinetsu Expressway. There is no admission fee to access the street, which remains open year-round, though individual shop hours vary. The town becomes particularly crowded during summer weekends and the autumn foliage season in October.
