Sawara Jusanriya

Sawara Jusanriya is a sweet potato confectionery specialty store located in the historic district of Sawara, Chiba Prefecture, an area known as "Ko-Edo" or Little Edo for its well-preserved Edo period atmosphere. The shop opened in 2021, occupying a historic building that formerly housed the Seibundo Bookstore, contributing to the traditional streetscape along the Ono River.

The store specializes in authentic Japanese sweet potato desserts, offering a range of traditional confections that reflect the region's culinary heritage. Signature items include potato dora (sweet potato dorayaki), dried potato daifuku, sweet potato anpan (bread), roasted sweet potato treats, and kenpi (fried sweet potato sticks). The name "Jusanriya" references an old Japanese saying about the distance and reputation of sweet potatoes, connecting the shop to centuries-old food traditions.

Visitors can experience authentic Edo-era sweets while exploring Sawara's preserved merchant district. The shop's location along the scenic Ono River waterfront places it within walking distance of other historic attractions, including traditional merchant houses and cultural sites. The establishment serves both as a dessert shop and a café where guests can enjoy sweet potato confections in a historical setting that complements the town's time-capsule atmosphere.

Sawara is located approximately 90 minutes from central Tokyo, making Sawara Jusanriya accessible as part of a day trip to the historic district. The shop is situated in the main preservation area of old Sawara, easily reached on foot from JR Sawara Station. Admission to the shop is free, though individual confections are available for purchase.