Visitors can explore shops selling cosmetics, fashion items, gifts, and miscellaneous goods, as well as dine at various restaurants and cafes. The area includes trendy boutique stores and restaurants like the healthy and vegan-friendly Mr. Farmer. During winter months, many people visit to see the decorative LED light installations known as illumination. The street is also popular as a meeting spot and people-watching location due to its less hectic atmosphere compared to the surrounding station area.