Entry to the sunflower fields is completely free. However, there is a cooperative parking donation system that requests 500 yen for regular cars, 2,000 yen for large vehicles, and 100 yen for motorcycles. Separate charges apply for optional activities such as the sunflower maze, bicycle rentals, and the sightseeing tractor bus "Himawari-go." The festival site also includes food courts and souvenir vendors where visitors can purchase sunflower-themed products.