Warei Shrine

Warei Shrine stands as one of Shikoku's most revered Shinto shrines, located in Uwajima city in Ehime Prefecture. Founded in 1653, the shrine was established to enshrine the spirit of Date Hidemune, the first lord of the Uwajima Domain, who transformed the region during the early Edo period. The shrine's name "Warei" combines characters meaning "harmony" and "spirit," reflecting its role as a spiritual guardian of the local community for over 370 years.

The shrine holds profound cultural significance as the site of the Warei Taisai Festival, recognized as one of Japan's most spectacular summer festivals and designated an Important Intangible Folk Cultural Property. Held annually from July 22-24, this festival draws tens of thousands of visitors who witness the dramatic ushioni (ox demon) parade and the thrilling hashiri-komi ceremony, where young men carrying portable shrines charge into the Suka River. The festival's energy and scale rival those of major celebrations in Kyoto and Tokyo, making it a cornerstone of Shikoku's cultural calendar.

Visitors to Warei Shrine experience traditional shrine architecture set against scenic coastal views. The main hall features elegant vermilion structures typical of Edo-period shrine design, while the grounds offer peaceful walking paths beneath ancient camphor trees. Throughout the year, the shrine hosts various ceremonies and cultural events that provide insight into local Shinto practices. Photography enthusiasts particularly appreciate the shrine during cherry blossom season and autumn when the surrounding landscape creates striking visual contrasts.

The shrine is accessible via a 15-minute walk from JR Uwajima Station, or visitors can take a local bus that stops near the shrine entrance. From major cities, Uwajima is reached by limited express train from Matsuyama (approximately 90 minutes) or from Okayama via the coastal route. Admission to the shrine grounds is free year-round, though donations are welcomed.