The 20 Best Things to Do in Morioka in 2026
2026年4月4日
Morioka rarely appears on first-time Japan itineraries, despite being ranked #2 by The New York Times in its 2023 global travel list, which is exactly why it deserves a spot on yours. This Iwate Prefecture capital sits where three rivers meet beneath the shadow of Mt. Iwate, and it holds the unofficial title of Japan's noodle capital—home to three distinct noodle dishes you won't find done better anywhere else.
The city rewards travelers who want authentic Tohoku character without fighting crowds. Below, you'll find the best attractions, where to eat each of Morioka's famous noodles, practical day trips, and everything you need to plan your visit.
Morioka is the capital of Iwate Prefecture in northern Japan's Tohoku region. The city sits at the confluence of three rivers with Mt. Iwate, an active volcano, rising in the background. Morioka is known for its "Three Great Noodles" (wanko soba, jajamen, and reimen), traditional Nanbu ironware crafts, and a compact downtown that you can explore on foot in a single day.
The original castle was dismantled during the Meiji era, but the stone walls still stand. Iwate Park now wraps around the ruins, and the combination of old fortifications and green space makes for a pleasant morning walk. In spring, cherry blossoms fill the park. Autumn brings red and gold foliage that draws photographers from across the region.
A few minutes from the castle ruins, you'll find Ishiwari-zakura, a cherry tree that has grown directly through a split granite boulder. The tree is over 350 years old and blooms each spring despite the rock. It's one of Morioka's most photographed spots, and the story behind it feels almost too strange to be real.
Wanko soba is an all-you-can-eat buckwheat noodle experience. Servers bring small bowls of noodles and keep refilling them until you place the lid on your bowl to signal you're done. The average person eats around 15 bowls, though competitive eaters have reached over 500. It's part meal, part game, and entirely unique to Iwate.
The Kitakami River flows through downtown Morioka, and the walking paths along its banks offer clear views of Mt. Iwate on sunny days. Early morning light is especially good here. Several historic bridges cross the river, connecting different neighborhoods and giving you natural stopping points along the way.
Nanshosho is a traditional Japanese garden near the castle ruins. Inside, a small tea house serves matcha (powdered green tea) with seasonal sweets. You sit overlooking the garden's arranged stones and trees, and the pace slows down considerably. It's a quiet spot even when the rest of the city feels busy.
Hoonji is a Zen temple that served as the family temple for the Nanbu clan, who ruled the region during the Edo period. The grounds are shaded by old trees and largely empty of tourists. On a weekday morning, you might have the place to yourself.
Nanbu tekki refers to the cast iron teapots, kettles, and cookware that Iwate has produced for over 400 years. The ironware, crafted through approximately 100 handmade processes, is prized for its durability and heat retention. Downtown Morioka has several shops where you can browse pieces made by local artisans, and prices range from affordable to collector-level.
Mikoda Morning Market operates in the early hours and attracts local farmers selling vegetables, pickles, and homemade snacks. The market gives you a glimpse of everyday life in Morioka, and the vendors are often happy to explain what they're selling if you ask.
Morioka Handi-Works Square offers hands-on workshops in traditional crafts like dyeing, woodworking, and ironware making. Sessions typically last one to two hours. It's a good option if the weather turns rainy or if you want something more interactive than sightseeing.
Mt. Iwate dominates the skyline on clear days. The best views are from the Kitakami River banks and from certain spots near Morioka Station. Locals use the mountain as a natural landmark for orientation, and you'll quickly understand why once you see it.
Sakurayama Shrine sits in the heart of downtown, easily reachable on foot from the main shopping streets. It's a quick stop for a moment of quiet or to observe local visitors paying respects. The shrine grounds are small but well-maintained.
Sansa Odori is Morioka's largest summer festival, held in early August. Over 35,000 performers parade through the streets accompanied by taiko drums and flutes. If your visit coincides with the festival, you'll witness one of Tohoku's most energetic celebrations. The sound of the drums carries through the entire downtown.
Every June, decorated workhorses parade through the city in the Chagu Chagu Umakko festival. The horses wear colorful bells and ornaments, and the jingling sound gives the festival its name. The parade is unique to Iwate Prefecture and draws visitors from across Japan.
Iwate's cold climate and pure mountain water produce excellent sake. Several breweries near Morioka offer tours and tastings, and staff can explain the brewing process and regional varieties. Winter is peak brewing season, though tours run year-round.
Rental bicycles are available near Morioka Station, and the flat terrain makes cycling efficient. You can cover the castle ruins, river, temples, and craft shops in a single afternoon without feeling rushed.
Several onsen towns lie within 30 to 60 minutes of the city. After a day of walking, a soak in mineral-rich hot spring water is a good way to unwind. Some onsen offer day-use bathing if you're not staying overnight.
Koiwai Farm is a historic dairy farm about 30 minutes from downtown. The grounds offer sweeping views of Mt. Iwate, and the farm produces fresh milk, cheese, and ice cream. Families often spend half a day here, especially during seasonal events.
In winter, Shizukuishi ski resort offers quality powder snow about 40 minutes from Morioka. The resort is smaller than those in Hokkaido but far less crowded—a solid pick if you're weighing ski destinations in Japan. It's a convenient option if you want to combine city exploration with a day on the slopes.
Morioka's food scene centers on its "Three Great Noodles," three dishes that rank among Japan's best regional cuisine. You'll also find excellent izakayas and sake bars for evening meals.
Azumaya Honten: One of the oldest wanko soba establishments in the city, operating since 1907
Chokurian: Known for a slightly more relaxed pace and quality broth
Jajamen features thick wheat noodles topped with savory meat-miso sauce, cucumber, and ginger. After finishing the noodles, you crack a raw egg into the remaining sauce and ask for broth to make a soup called chitantan.
Pairon: The original jajamen shop, operating since 1953
Hot Jaja: A popular local chain with multiple locations around the city
Reimen is a cold noodle dish served in chilled beef broth with kimchi, cucumber, and sometimes watermelon. The dish has Korean origins but became a Morioka specialty. It's especially refreshing in summer.
Pyongyang Myeonok: A long-standing favorite for authentic ramen
Staying near the station puts you within walking distance of restaurants, shops, and transport connections. You'll find a mix of modern business hotels and comfortable chain options in the immediate area.
For a more immersive experience, consider a ryokan (traditional Japanese inn) in one of the nearby onsen towns. Many include hot spring baths and multi-course kaiseki dinners.
Tip: Trip To Japan's hotel search lets you compare options across Morioka and surrounding areas, with easy cancellation if your plans change.
Morioka rewards travelers who venture beyond Japan's well-worn tourist routes. The combination of distinctive food, historic sites, and access to Tohoku's natural beauty makes it a worthwhile addition to any Japan itinerary.
Book a free 30-minute consultation with Trip To Japan's travel experts to start building your Tohoku itinerary, or browse featured itineraries for inspiration.
