Momotaro Jeans Aoyama

Momotaro Jeans was founded in 2006 in Kojima, Okayama, a region internationally recognized as the birthplace of Japanese domestic denim manufacturing. The brand emerged from Kojima district, where Japan's denim industry began and established the country's reputation for premium selvedge denim craftsmanship. This heritage location in Okayama Prefecture became the foundation for what would become one of Japan's most respected denim brands, carrying forward traditional indigo dyeing techniques and meticulous manufacturing processes that have defined Japanese denim culture since the 1960s.

The brand takes its name from the legendary Japanese folk hero Momotaro, recognizable by the distinctive two white stripes painted on one jean pocket, symbolizing the character who carried these markings in the beloved children's story. This cultural connection reflects the brand's deep integration with Japanese storytelling traditions and its commitment to preserving cultural identity through craftsmanship. The brand represents the pinnacle of Japanese denim artistry, where traditional techniques meet contemporary design in products that showcase the meticulous attention to detail for which Japanese manufacturing is globally renowned.

Visitors to the Aoyama flagship store experience authentic Japanese denim craftsmanship through an extensive collection of premium selvedge jeans, jackets, and accessories. The store showcases the brand's complete range of products, featuring hand-crafted pieces that demonstrate traditional indigo dyeing methods and time-honored construction techniques passed down through generations of Kojima artisans. Customers can examine the intricate details of Japanese denim manufacturing, from the distinctive selvedge edges to the carefully applied aging processes that create each piece's unique character.

The store is located on the 2nd floor of Ao Building at 3-11-7 Kita-aoyama, Minato-ku, Tokyo 107-0061, positioned in the heart of Tokyo's fashionable Aoyama district. The location operates daily from 11:00 to 20:00 except during year-end holidays. The store is easily accessible via Omotesando Station on the Tokyo Metro Ginza, Chiyoda, and Hanzomon lines, requiring approximately a 5-minute walk from the station exits. The Aoyama-itchome Station on the Tokyo Metro Ginza and Hanzomon lines provides an alternative access point with a similar walking distance. No admission fees apply for browsing the store and examining the craftsmanship demonstrations.