Hotaruika Museum (Firefly Squid Museum)

The Hotaruika Museum in Namerikawa City, Toyama Prefecture, is a one-of-a-kind attraction dedicated to the mysterious and mesmerizing firefly squid, known locally as hotaruika. These small yet extraordinary creatures are celebrated for their natural bioluminescence, creating a breathtaking glow in the waters of Toyama Bay during their annual spawning season.

The museum is a gateway to understanding these squids' fascinating life cycle, deep-sea habitat, and significance in regional history and cuisine. Visitors can enjoy a variety of interactive exhibits, including the Live Theater, where firefly squid are displayed in their full glowing glory from late March to late May.

During the off-season, the museum offers a captivating alternative with bioluminescent plankton exhibits. For an immersive experience, the touch pool invites guests to interact with other marine creatures, offering a tactile and educational element for all ages.

Beyond the marine displays, the museum includes a restaurant where you can sample local squid dishes, giving a literal taste of the region's culinary heritage. With a blend of education, wonder, and gastronomy, the Hotaruika Museum is a must-visit destination for marine enthusiasts, families, and anyone curious about the glowing secrets of the sea.