The temple attracts over 3 million visitors during the New Year period alone (January 1-3), making it the second most-visited temple in Japan after Meiji Shrine. Major festivals also draw large crowds, including the Setsubun Festival in February featuring sumo wrestlers and celebrities, the taiko drum festival in April with over 200 drummers, and the Narita Gion Matsuri in summer. During festival times and busy seasons, Naritasan Shinshoji Temple can be quite crowded, but off-peak the temple is relatively quiet and serene. Visit early morning or late afternoon on weekdays for a more peaceful experience, especially outside major holiday periods.