Ichinoseki is famous for its stunning natural attractions, including the Geibikei Gorge, a nationally designated Place of Scenic Beauty. The gorge offers breathtaking boat rides through towering cliffs. Additionally, the area is known for Hiraizumi, a nearby town that features several UNESCO World Heritage Sites, such as Chūson-ji Temple and Mōtsū-ji Temple, showcasing the region's historical and cultural richness.