Tohoku is known for its scenic beauty, hot springs, festivals, and historical sites. Some notable attractions include the Hirosaki Castle in Aomori, known for its beautiful cherry blossoms; Matsushima Bay in Miyagi, celebrated for its picturesque islands; and the Zao Onsen ski and hot spring resort in Yamagata. The region is also famous for its vibrant festivals like the Aomori Nebuta Festival and the Sendai Tanabata Festival.