The Giant 3D Cat Billboard is located at Cross Shinjuku Vision, near Shinjuku Station in Tokyo, Japan. It’s displayed on a large curved LED screen above one of the buildings near the station's east exit.
The 3D cat animation lasts for a few seconds to a minute during its scheduled appearances. It shows the cat meowing, stretching, or playing before transitioning to other content.
Cats are popular in Japanese culture, symbolizing good fortune and protection. The choice of a cat also appeals to a broad audience and creates a playful, welcoming atmosphere in the bustling Shinjuku area.
The billboard is most effective when viewed from nearby, especially from specific angles. Due to its size and the 3D effect, standing close by in Shinjuku is the best way to appreciate the illusion.
