We went here for the festival with lanterns on November 11, 2023. The evening is not typical on most days and I believe shops are closed at 5-6 pm. However, the street is a heritage area though the town is not well known.
Shops selling soy sauce, yuzu, clogs, umbrellas (more at Daizaifu, not here). Not many shops, can't bargain. Free parking on slope up behind shops
It's not so crowded during weekdays. Most of the shops are selling souvenirs.