A large 19th century european style building with around 4-6 floors? each floor had a shop or 2 selling towels or souvenirs and then the top floor consists of more towel shops, a cafe/restaurant , the towel museum entrance and the entrance to the outside garden.
Prices of towels in each shop are similar/same with some minor differences for certain sizes. But prices here are about the same or more expensive than outside/online.
We didnt actually visit the museum as we felt like it was a bit expensive - you could buy a small towel for the entrance fee price and it didnt feel like there was much to do in the museum.
On the other hand, we took a stroll at the outside rooftop garden and it was actually quite nice. It wasnt too small and it was extremely quiet so it was perfect for photos.
parking is free and they have 2 parking lots.
Visited for the time limited exhibitions on Snoopy and Moomin, and was pretty entertained by the experience. They really used towels to build every exhibit to showcase the quality and ability of the material. The museum shop has a fine selection of locally made towels. A fun visit!
An art museum centred mainly around towels since this is Imabari, the town famous for towels. Admission is on the 4th floor just take the escalator up. It currently has theme of Snoopy/Peanuts and Moomin.
The shops sells all sorts of towels, including themes like mofusand, pokemon, etc
Came here specifically to buy towels. They have a wide variety of cute licensed towels, and even plush toys. The museum itself is beautifully designed, with a high-quality and refined atmosphere. If you take a closer look, you might even find that some well-known brand towels are actually supplied by them!
Worth the visit. The towel museum were spacious and had a lot of interesting exhibitions, including permanent and temporary one. Never thought browsing towels could be so much fun. There are also several restaurant and cafes available so you do not need to step outside for lunch. They also have some gardens with many cute photo spots. I myself went with friends who like to take photos with our small plushie, so it definitely added more values. In fact, I left a bag of plushie in one of their restaurant and when I called the staff they were very helpful even were willing to deliver the plushie bag back to my home. Thank you so much for your help that time! Definitely a recommended place!
