A large 19th century european style building with around 4-6 floors? each floor had a shop or 2 selling towels or souvenirs and then the top floor consists of more towel shops, a cafe/restaurant , the towel museum entrance and the entrance to the outside garden.
Prices of towels in each shop are similar/same with some minor differences for certain sizes. But prices here are about the same or more expensive than outside/online.
We didnt actually visit the museum as we felt like it was a bit expensive - you could buy a small towel for the entrance fee price and it didnt feel like there was much to do in the museum.
On the other hand, we took a stroll at the outside rooftop garden and it was actually quite nice. It wasnt too small and it was extremely quiet so it was perfect for photos.
parking is free and they have 2 parking lots.
Visited for the time limited exhibitions on Snoopy and Moomin, and was pretty entertained by the experience. They really used towels to build every exhibit to showcase the quality and ability of the material. The museum shop has a fine selection of locally made towels. A fun visit!
A beautiful garden, many things to see in the towel museum. Several restaurants inside and very cute shops also, you may spend one day in it
An art museum centred mainly around towels since this is Imabari, the town famous for towels. Admission is on the 4th floor just take the escalator up. It currently has theme of Snoopy/Peanuts and Moomin.
The shops sells all sorts of towels, including themes like mofusand, pokemon, etc
On 16 April, between 5:30 and 6pm, my wife and I visited the Imabari Towel Museum and had a wonderful time shopping and dining. As we were preparing to leave, our leased car suddenly wouldn’t start due to a flat battery. Because we don’t speak Japanese, the situation quickly became overwhelming — we couldn’t even call roadside assistance on our own.
In that moment of stress, I returned to the museum to seek help from the lady at the information counter near the museum entrance. Even though I didn’t know her name, she immediately understood our situation and stepped in without hesitation. She kindly called my rental car company and helped me arrange roadside assistance, guiding me patiently through every step.
Her kindness, calmness, and genuine willingness to help turned a nightmare into something manageable. She is a true reflection of Japanese courtesy and hospitality, and I am deeply grateful for her support during a difficult moment.
We also want to mention that the towels we purchased are of exceptional quality — a wonderful example of Made in Japan craftsmanship. Our experience at the museum will always be remembered not only for the products, but for the kindness shown to us when we needed it most
