The Animate in Akihabara is a very solid store with multiple floors dedicated to anime merchandise. It mainly focuses on the latest and most popular series, but you can still find some older and niche titles if you take the time to browse.
The selection is huge, with figures, keychains, books, character goods, and all kinds of anime-related products spread across several floors. The store is well organized and easy to navigate.
One thing to note is that prices are generally not cheap, as most of the items sold here are brand-new releases rather than second-hand merchandise. If you're looking for the latest official goods, however, this is definitely one of the best places to shop in Akihabara.
A must-visit for anime fans, especially if you're interested in current and trending series.
Super cool. Not all we wanted to get was there but hell l. That store is amazing! Full recommend to just look through the 6th floors.
The right side only allows to enter the 5th floor, no elevator there. But the lift side also got an elevator and two staircases for up down. In these at the 5th floor they got a bathroom.
This store has a bit of everything, but not too much of anything concrete. I found wider offer of merch from The Summer Hikaru Died in Donki near by, than here. But then, I understand why - too many customers with too many different tastes.
Count with the fact that the shop is very crowded and you'll be squeezing yourself in with a lot of customers at some floors. But because of that, I didn't buy anything here, in the end.
The Animate in Akihabara is a very solid store with multiple floors of anime goods. It usually focuses on the most popular titles but also carries some older and niche stuff.
However, this review is mostly about the side branch Animate store that’s a little bit to the left of the big main store.
You’ll know it’s the right place when you see a bunch of music soundtracks available on the first floor. That’s nice to look at, but I’m mostly here to talk about the Visual Arts/Key store on the 5th floor.
This is a relatively new store that apparently opened in 2025. If you’re looking for more merch from Key series — all the way from Kanon to Summer Pockets — you have to come here at least once.
If you go to the fourth floor, there’s a whole floor dedicated to Key’s gacha game Heaven Burns Red.
It may be a bit hard to find the spot, but I heavily recommend coming here if you are a fan of Key visual novels or anime.
Not explore enough due to heavy customers but I can tell that there's so many merch. I bought some that I didn't found in Animate Nipponbashi and Animate Ikebukuro (only small fraction in photo). Good choice if you're looking for famous franchise merch. Other than that, go find at another store.