There are different levels to loving Japan.
When you can appreciate a museum like this one, you are truly in love with Hinomoto.
Each aspect of Japanese food has devoted perfectionists whose passion is nurturing & knowing that ingredient; such as the particular grain of rice or the specific soya bean.
For this museum, it is the beloved azuki bean.
I've only taken two school groups here, the first did not appreciate it, but the second were able to, as they saw it through my twin sons' eyes, who are half Japanese & are curious about all aspects of their heritage.
Be careful ‼️The museum closes at 17:00 but you can only enter the museum until 16:00 and I mean it. If you arrive at 16:02 it is already to late to enter. We even took a taxi to make it on time but there was traffic. Quite disappointed but I suppose that after all the rule is the rule. Guess, I'll never know the history behind azuki beans. So please keep in mind that you should be on time and enjoy the museum in my stead.
Opening hours are frustratingly unclear, the doors actually close at 4pm which would have been nice to know before walking across the city for an hour. Other Japanese businesses disclose this in the Google listing, so there's no excuse.
The Gozasoro Azuki Museum costs 1500 yen to view the exhibits.
It's educational.
You can also eat at the restaurant on the mezzanine floor.
Factory tours require reservations. Note that the confectionery making experience also requires reservations.
At the factory shop on the premises, you can enjoy freshly baked Gozasoro sweets and azuki soft serve ice cream.