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  1. Home
  2. Places
  3. Miyajima
  4. Miyajima Omotesando Shopping Street
A street view of traditional Japanese buildings with shops on the ground floor, signage in Japanese, glass display windows, and a person walking in front. Trees and a stone wall are visible in the background.
A five-story red pagoda rises above traditional Japanese shops with white signboards and hanging lanterns; mountains and electrical wires are visible in the background.
People walk through a bustling outdoor market street lined with shops and restaurants, shaded by large white fabric canopies on a sunny day. Signs, menus, and lanterns are visible along the storefronts.
A street view of traditional Japanese buildings with shops on the ground floor, signage in Japanese, glass display windows, and a person walking in front. Trees and a stone wall are visible in the background.
Miyajima

Miyajima Omotesando Shopping Street

4.3 (1981)Tourist AttractionPoint Of InterestEstablishment

Miyajima Omotesando Shopping Street is where tradition and daily life meet. As you step onto this lively path leading to the famous Itsukushima Shrine, you’re greeted by various shops and food stalls that have been a part of the island’s charm for years. One of the first things you’ll notice is the scent of freshly grilled oysters, a local specialty from the surrounding waters. These oysters are known for their rich flavor, and they’re prepared right in front of you.

The street is also home to the beloved Momiji Manju, a maple leaf-shaped cake filled with sweet fillings like red bean paste or custard. This treat is a local invention and has become a symbol of Miyajima.

You’ll find more than just food here. Shops sell traditional crafts, including the famous wooden rice paddles or “shamoji.” These paddles, made in various sizes, are said to bring good luck. The largest one ever made is displayed on the street, representing prosperity and abundance.


Phone
+81 829-51-1122
Website
www.miyajima.or.jp


The area

Address
535 Miyajimachō, Hatsukaichi, Hiroshima 739-0588, Japan

Phone

+81 829-51-1122

Website

www.miyajima.or.jp

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What other travelers are saying about Miyajima Omotesando Shopping Street

The tourist town by the "gate, lots of food, drinks and snacks. Bustling heart of Miyajima Island, serving as the main thoroughfare for visitors traveling between the ferry pier and Itsukushima Shrine. This vibrant, pedestrian-only street is a sensory delight, filled with the aroma of local delicacies and the charm of traditional storefronts. Culinary Hotspot: It is the best place to sample local Hiroshima specialties, most notably fresh grilled oysters and "Momiji Manju" (maple-leaf-shaped cakes), which are often made right in front of you. Souvenir Paradise: The street is lined with shops selling unique regional crafts, including the world’s largest wooden rice scoop, which is a famous symbol of the island. Atmosphere: While the street is open 24 hours, the individual shops and stalls typically create a lively atmosphere from mid-morning until late afternoon when the last ferries depart. Nostalgic Vibe: The architecture and narrow layout provide a nostalgic glimpse into traditional Japanese commerce, complemented by modern cafes and boutiques.
Profile
George Fine
Jan 30, 2026
We visited during the holiday period after NY 2nd jan. It was very busy but we loved the vibe as we are on holidays too. Street food was fab, tried alot of it,.and the oysters au natural were 10/10. And we got snow!!!!
Profile
Christina Carruthers
Jan 5, 2026
Cool island with lots to see. Would recommend to venture outside main tourist streets where it is much quieter. Beautiful nature on the island.
Profile
Nico
Feb 23, 2026
Fun place to shop around, lots of snacks and drinks options so please make sure to bring an empty stomach. There's tourist information center with super clean & modern toilets & big trash bins (which is a gem if you travel Japan haha). You should try oysters, a local signature food of the area.
Profile
Linh Tran
Sep 30, 2025
A must see on Miyajima island. Such a great street with lots of cute shops, restaurants, souvenir shops, snacks, etc. Most shops only open around 11AM so check before you go. This is a good spot around lunch, do note it gets really really busy and crowded. There were some deers walking around the streets which was funny. Do watch out for your food getting stolen by a deer they can get aggressive. Allocate about an hour to walk this street area and stop at local shops. Most of this street is covered so a great spot to go in the case it rains! No ticket purchase required.
Profile
Shawn
May 20, 2025

Nearby attractions to see

A cable car travels above a lush, green mountainside with a large body of water and cityscape visible in the background under a clear blue sky.

Miyajima Ropeway

A performer in traditional costume stands in front of a large, ornate red Japanese shrine with a curved roof, as a crowd of people watches and takes photos. Trees and mountains are visible in the background.

Kiyomori Festival

Traditional Japanese building with wooden exterior and grey tiled roof set against a cloudy sky. A large tree stands to the left, and a sandy path runs in front of the structure.

Daigan-ji Temple

Itsukushima Shrine

Itsukushima (Miyajima)

Nearby attractions to see

A cable car travels above a lush, green mountainside with a large body of water and cityscape visible in the background under a clear blue sky.

Miyajima Ropeway

A performer in traditional costume stands in front of a large, ornate red Japanese shrine with a curved roof, as a crowd of people watches and takes photos. Trees and mountains are visible in the background.

Kiyomori Festival

Traditional Japanese building with wooden exterior and grey tiled roof set against a cloudy sky. A large tree stands to the left, and a sandy path runs in front of the structure.

Daigan-ji Temple

Itsukushima Shrine

Itsukushima (Miyajima)


Day guides that include Miyajima Omotesando Shopping Street

Miyajima Island
How to Spend a Day Exploring Miyajima Island
Miyajima Island, also called Itsukushima, is one of the most beautiful places in Japan. It is famous for its floating torii gate, friendly deer, and peaceful atmosphere.  This guide will take you through a full day of exploring the island, including …

Frequently Asked Questions

The street features a mix of traditional craft shops, souvenir stores, and food stalls, offering everything from local delicacies like momiji manju (maple leaf-shaped cakes) to handmade pottery and wooden carvings.

Visitors should not miss trying the freshly grilled oysters, anago (conger eel), and Momiji manju, all of which are local specialties of Miyajima.

Yes, the street is lined with traditional buildings that reflect the area's rich history, and it leads directly to the famous Itsukushima Shrine, a UNESCO World Heritage site.

Bargaining is not typical in Japan, and prices are generally fixed. However, the shopkeepers are friendly, and some may offer discounts for bulk purchases.

After shopping, visitors can head to the nearby Itsukushima Shrine, Miyajima Public Aquarium, or take a hike up Mount Misen for panoramic views of the island and the Seto Inland Sea.