Miyajima Omotesandō Shopping Street is famous as the main food-and-souvenir street on Miyajima Island, acting as the lively approach from the ferry port toward Itsukushima Shrine. We absolutely liked it, you can find all kinds of local food such as:
1. Hiroshima oysters (the biggest draw)
* Freshly grilled oysters sold right on the street
* Often served as skewers or in small snack sets
* The smell of grilling oysters is basically the street’s signature atmosphere
2. Momiji manju (maple-leaf sweets)
* Miyajima’s iconic pastry shaped like a maple leaf
* Filled with red bean paste, custard, chocolate, matcha, etc.
* Many shops sell their own version, so people try multiple ones
3. Street food culture
* Easy “eat while walking” snacks like fried momiji manju (agemomiji)
* Oyster rice, eel (anago), and other Hiroshima specialties
It is also famous for Souvenirs and traditional crafts like:
* Wooden rice paddles (shamoji), one of Miyajima’s signature crafts.
* Local ceramics, charms, and shrine-related souvenirs
It is usually crowded, especially daytime, as it’s the main walking route to the shrine.
The tourist town by the "gate, lots of food, drinks and snacks.
Bustling heart of Miyajima Island, serving as the main thoroughfare for visitors traveling between the ferry pier and Itsukushima Shrine. This vibrant, pedestrian-only street is a sensory delight, filled with the aroma of local delicacies and the charm of traditional storefronts.
Culinary Hotspot: It is the best place to sample local Hiroshima specialties, most notably fresh grilled oysters and "Momiji Manju" (maple-leaf-shaped cakes), which are often made right in front of you.
Souvenir Paradise: The street is lined with shops selling unique regional crafts, including the world’s largest wooden rice scoop, which is a famous symbol of the island.
Atmosphere: While the street is open 24 hours, the individual shops and stalls typically create a lively atmosphere from mid-morning until late afternoon when the last ferries depart.
Nostalgic Vibe: The architecture and narrow layout provide a nostalgic glimpse into traditional Japanese commerce, complemented by modern cafes and boutiques.
A must-visit street on the island! It is full of life and lined with shops selling beautiful local crafts and souvenirs. There are plenty of delicious street food options, especially the famous grilled oysters and Momiji Manju. It gets quite busy, but the atmosphere is fantastic. Perfect for a stroll on your way to the shrine!
Nicely preserved historical street that's full of small shops and cafés, including Starbucks. That one was the only café open, until all the other places shut down and the town became a ghost town with all the tourists trapped there, waiting for the last ferry to take them home. I believe that Starbucks realizes that. Thanks for it.
No ticket to enter the street is needed, it's public space.
Cool place to wander through. local brewery and nice food along here.
Will see deer in area
