A paradise for manga lovers. It offers a huge selection of manga, figurines, anime merchandise, and more. You can also find some great second-hand collectibles here. Besides that, there are plenty of watch stores in the area as well.
Nakano Broadway is probably one of the best places in Tokyo to look for antique and vintage watches. There is an incredible variety of shops, and you can find everything from affordable second-hand pieces to rare collector models and luxury watches.
What makes the place great is that there’s really something for every budget. Whether you’re seriously collecting, casually browsing, or looking for your first vintage watch, you’ll find options at many different price points. Most stores also carry both brand-new and pre-owned models, so it’s easy to compare styles and prices.
Beyond the watches, the atmosphere of Nakano Broadway itself is fun to explore, with countless small specialty shops and a very unique retro Tokyo vibe. Definitely worth visiting if you’re into watches, vintage shopping, or collectibles in general.
Nakano Broadway is well worth a visit, especially if you have an interest in a wide range of niche and fascinating items such as watches, collectibles, and retro memorabilia that offer a glimpse into the past.
It’s an intriguing place to explore, though it can feel a little overwhelming at times due to the sheer number of shops packed into the space.
Navigating the building isn’t always straightforward, and many of the stores cater to very specific interests, which may only appeal to those searching for particular items.
That said, even if you’re just browsing, it’s a unique experience with plenty to discover.
It’s a building-style shopping arcade located at the back of Nakano Sun Mall.
Compared to Sun Mall, I think Nakano Broadway has a lot more unique and quirky shops. The basement level is mostly food and fashion stores, while the first floor is a bit more subdued and has a variety of shops.
The second floor is the quirkiest of all, with many Mandarage stores and other unique independent shops.
It’s lined with items that enthusiasts will drool over, such as figures, magazines, CDs, and games.
I felt the third floor had many shops dealing in luxury goods like watches, bags, and precious metals. There were also shops catering to otaku interests, but they were even more niche than those on the second floor.
The fourth floor is mainly offices, with few shops. However, there are still some shops with a very unique vibe.
They sell niche items like animation cels and ball-jointed dolls, so it’s probably irresistible for fans.
Perhaps because they’re targeting inbound tourists, prices were on the high side everywhere. About 80% of the customers were foreigners, and there were few Japanese people.
I’d be willing to buy something if it were something I couldn’t get anywhere else, but otherwise, I’d rather buy it somewhere else.
I came here to buy anime figurines. The mall has several stores with anime merch. The selection is quite large for popular titles (I was looking for Madoka Magica figurines). It's cheaper here than in the tourist areas, but I recommend checking out all the stores and comparing prices before buying—I bought three figurines for 1,980 yen, even though the same figurines were priced at 2,990 yen at the store next door. (photos are from random shops)
