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Takanawa Travel K.K.,
Kitashinagawa 5-11-1
Shinagawa, Tokyo, Japan

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A brightly lit Nintendo store with large glass windows decorated with colorful images of popular Nintendo characters, such as Mario, Luigi, Link, and Kirby. Inside, shelves display various merchandise and Nintendo signage.
A brightly lit Nintendo Tokyo store with red walls, large Nintendo Tokyo signs, and displays featuring merchandise and character statues like Mario and Luigi. Shelves of products are arranged throughout the spacious interior.
A brightly lit Nintendo store with large glass windows decorated with colorful images of popular Nintendo characters, such as Mario, Luigi, Link, and Kirby. Inside, shelves display various merchandise and Nintendo signage.
A large screen in a bright, modern store displays someone playing Nintendo's Ring Fit Adventure. A red Nintendo kiosk with game controllers is positioned in front of the screen. Shelves of merchandise are seen on the left.
Tokyo

Nintendo Store Tokyo

4.5 (4227)StorePoint Of InterestEstablishment

Nintendo Store is a dream destination for fans of the iconic gaming company. Located in Shibuya Parco, it’s the first official Nintendo store in Japan, offering a vast selection of exclusive merchandise and game-related items. From plush toys of beloved characters like Mario and Pikachu to limited-edition collectibles, the store feels like stepping into the world of Nintendo.

Visitors can explore shelves packed with games, apparel, and accessories, many of which are only available here. The store doesn’t just sell products; it celebrates the history and creativity of Nintendo, with displays showcasing classic consoles and popular game franchises. There’s even an interactive section where you can try out the latest Nintendo Switch games, making it a hit for both casual visitors and dedicated gamers.


Hours
Sunday: 10:00 AM – 9:00 PM
Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Phone
+81 3-6712-7155
Website
www.nintendo.co.jp


The area

Address
Japan, 〒150-0042 Tokyo, Shibuya, Udagawachō, 15−1 渋谷PARCO 6F

Hours

Sunday: 10:00 AM – 9:00 PM
Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM

Phone

+81 3-6712-7155

Website

www.nintendo.co.jp

What other travelers are saying about Nintendo Store Tokyo

Great place to go as a Nintendo fan. Nice amount of variety and love given for different franchises (e.g. Mario, Kirby, Zelda, Animal Crossing) in this store. However, I wish there were more Tokyo-exclusive merch and that some products could be a little less pricey. Still, a great experience overall. It's located on the upper floors of Shibuya Parco along with other entertainment and anime stores, so you won't miss out on much.

Nearby attractions to see

A person dressed in black ninja-style clothing holds a lighter with a small flame near their finger, standing in front of a rocky wall and shelves with glassware.

Ninja Akasaka

Colorful cityscape of Tokyo at sunset, featuring modern high-rise buildings, the Rainbow Bridge, and Tokyo Tower in the background under a pink and purple sky.

Odaiba

A sandy beach borders calm water with a boat, city skyline, and a large suspension bridge in the background under a partly cloudy sky.

Odaiba Seaside Park

Nearby attractions to see

A person dressed in black ninja-style clothing holds a lighter with a small flame near their finger, standing in front of a rocky wall and shelves with glassware.

Ninja Akasaka

Colorful cityscape of Tokyo at sunset, featuring modern high-rise buildings, the Rainbow Bridge, and Tokyo Tower in the background under a pink and purple sky.

Odaiba

A sandy beach borders calm water with a boat, city skyline, and a large suspension bridge in the background under a partly cloudy sky.

Odaiba Seaside Park


Frequently Asked Questions

The Nintendo Store is located in Shibuya PARCO, a popular shopping mall in the Shibuya district of Tokyo. It is easily accessible by public transportation from Shibuya Station.

Visitors can purchase a wide range of Nintendo merchandise, including the latest video game releases, consoles like the Nintendo Switch, accessories, apparel, plush toys, and exclusive items such as character-themed stationery and limited-edition products that aren’t available anywhere else.

Yes, the Nintendo Store often has demo stations where visitors can try out the latest games for the Nintendo Switch. These demo areas are available to all guests, allowing players to experience new titles before buying.
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Profile
Ottotinne
Jan 23, 2026
It’s a big store and if you pre a fan, it would be a place to be for sure. They have everything you can imagine of, from cloth wares, to books, to games, to anything you can think off. Well organized, well spaced and with friendly l, helpful and knowledgeable staff through out the store. As for value, hard to put a price tag to it but I’m sure it’s worthwhile for the fans.
Profile
Christopher T
Jan 9, 2026
Such a cool place for a Nintendo fan. They had all the characters from all the games. Lots of stuff you could buy from plushies, shirts, keychains and more. I like how they had all the amiibos you could choose from as well. Staff was helpful and very friendly. Very busy place as well. Definitely recommend a visit for any Nintendo fan.
Profile
EMT Garry
Jan 6, 2026
The Nintendo Store in Shibuya (located in the Shibuya PARCO building) is an absolute flagship experience and a pilgrimage site for Nintendo fans. Stepping inside is like jumping into a perfectly designed level from a Mario game—it’s bright, vibrant, and packed wall-to-wall with exclusive magic. This store goes far beyond simple video games. It offers high-quality, unique merchandise for all their major franchises: from The Legend of Zelda and Animal Crossing to Splatoon and, of course, Super Mario. You’ll find everything from detailed collector's figures and Japanese-exclusive apparel to homewares and stationery you simply can't get anywhere else in the world. The atmosphere is joyous, with life-size statues and iconic music creating the perfect nostalgic backdrop. But the real secret weapon of this store is the Gachapon (capsule machine) section! Tucked away but impossible to miss, this wall of machines is a collector's dream. I highly recommend trying your luck for the machines dispensing the miniature controller keyrings—getting a tiny, perfectly detailed replica of an N64 or Famicom controller is the best, inexpensive souvenir you can buy. It’s an easy way to spend an extra 15 minutes and leave with a pocketful of happy memories. Whether you're shopping for gifts, souvenirs, or just want to bask in the glory of Nintendo's history and future, this store is a world-class destination. Plan to spend plenty of time here!
Profile
Robert B
Oct 16, 2025
As a Nintendo fan, somehow I find this place a little underwhelming- and it really depends on your gameplay personality. most of the items here hinges only on the big 3-4 games such as Animal Crossing (never play), Splashtoon? (never play also), Zelda, DK and Mario. Merchandise wise we find it just ok - some you can easily find in anime stores in Tokyo. the only reason we came over was for the Gatcha for mini controllers! this is the niche for here.
Profile
Arthur Goh
Oct 18, 2025