Where is the Nintendo Store located?

The Nintendo Store is located in Shibuya PARCO, a popular shopping mall in the Shibuya district of Tokyo. It is easily accessible by public transportation from Shibuya Station.

What can visitors buy at the Nintendo Store?

Visitors can purchase a wide range of Nintendo merchandise, including the latest video game releases, consoles like the Nintendo Switch, accessories, apparel, plush toys, and exclusive items such as character-themed stationery and limited-edition products that aren’t available anywhere else.

Can I try out games at the Nintendo Store?

Yes, the Nintendo Store often has demo stations where visitors can try out the latest games for the Nintendo Switch. These demo areas are available to all guests, allowing players to experience new titles before buying.

A brightly lit Nintendo store with large glass windows decorated with colorful images of popular Nintendo characters, such as Mario, Luigi, Link, and Kirby. Inside, shelves display various merchandise and Nintendo signage.

A brightly lit Nintendo Tokyo store with red walls, large Nintendo Tokyo signs, and displays featuring merchandise and character statues like Mario and Luigi. Shelves of products are arranged throughout the spacious interior.

A large screen in a bright, modern store displays someone playing Nintendo's Ring Fit Adventure. A red Nintendo kiosk with game controllers is positioned in front of the screen. Shelves of merchandise are seen on the left.

Tokyo

Nintendo Store Tokyo

4.5 (4534)StorePoint Of InterestEstablishment

Last updated Jun 7, 2026

Nintendo Store is a dream destination for fans of the iconic gaming company. Located in Shibuya Parco, it’s the first official Nintendo store in Japan, offering a vast selection of exclusive merchandise and game-related items. From plush toys of beloved characters like Mario and Pikachu to limited-edition collectibles, the store feels like stepping into the world of Nintendo.

Visitors can explore shelves packed with games, apparel, and accessories, many of which are only available here. The store doesn’t just sell products; it celebrates the history and creativity of Nintendo, with displays showcasing classic consoles and popular game franchises. There’s even an interactive section where you can try out the latest Nintendo Switch games, making it a hit for both casual visitors and dedicated gamers.

Hours

Sunday: 10:00 AM – 9:00 PM

Monday: 10:00 AM – 9:00 PM

Tuesday: 10:00 AM – 9:00 PM

Wednesday: 10:00 AM – 9:00 PM

Thursday: 10:00 AM – 9:00 PM

Friday: 10:00 AM – 9:00 PM

Saturday: 10:00 AM – 9:00 PM

Phone

+81 3-6712-7155

Website

www.nintendo.co.jp

Overview

Address

Japan, 〒150-0042 Tokyo, Shibuya, Udagawachō, 15−１渋谷PARCO 6F

Hours

Sunday: 10:00 AM – 9:00 PM

Monday: 10:00 AM – 9:00 PM

Tuesday: 10:00 AM – 9:00 PM

Wednesday: 10:00 AM – 9:00 PM

Thursday: 10:00 AM – 9:00 PM

Friday: 10:00 AM – 9:00 PM

Saturday: 10:00 AM – 9:00 PM

Traveler reviews

LOVE THIS STORE!! It's improved from when I went a few years ago. There's a lot more merch now, especially for Animal Crossing yippee! 🩷🌸 I wish there was a bit more LOZ stuff though. The store can get a bit busy which is something to keep in mind!

Madeleine Eve Jayne

Jul 5, 2026

Located on the 6th floor of a huge mall complex, this Nintendo store won't disappoint you...and neither will all the other cool shops surrounding it inside the building/mall. Our son bought two video games for the switch2, which came out cheaper than prices in the US by about 15%...and yes they worked perfectly fine. Tons of merchandise to choose from, across a variety of Nintendo games/platforms. Don't miss the cool 'Nintendo Tokyo' photo opp outside, just passed the cashiers (you don't have to wait in line for the outside photo ops). Once you're done with this shop, enjoy all the others nearby!

Christian Charles

Apr 23, 2026

If you grew up playing Nintendo games, this is the store for you. They have tons of things there including not only gift shop area, but also Switch 1/2 games, controllers, Amiibo's, and more. They also sell the exclusive Nintendo Online Store Controllers including but not limited to N64, GameCube, etc. You need to be a NSO Member to be granted to buy it but other than that, you can buy it physically there. Overall had a great time there.

James Casey

Jun 10, 2026

Very cool store to visit for Nintendo fans. Great statues of their popular games including Mario, Animal Crossing and Legend of Zelda. They had a good selection of items for their games and when I visited they had a demo of the new Star Fox game. Prices were a tad high for me but I did get their gashapon controller keychains, which was cool.

Sara Aderholdt

Jun 17, 2026

Nintendo Tokyo is a fun and vibrant store, especially for fans of Mario, Zelda, and all things Nintendo. The space is beautifully designed with colorful displays, themed sections, and plenty of exclusive merchandise you won’t easily find elsewhere. It does get very crowded, and you may have to wait to browse certain areas or check out. Prices can be a bit high, but the quality and uniqueness of the items make it worthwhile. Overall, a great experience and a must-visit if you’re a Nintendo fan.