Great seafood and reasonably priced. You have a choice to eat at the restaurant and have its food or you can pick your own seafood in the fish market and have it prepared for you to eat in the restaurant. Either way, the food itself is fresh and delicious 😋. I ordered salmon grilled, grilled king crab 🦀, grilled clams. Grilled seafood is the best way to eat and to test its freshness by having it prepared without any seasoning! If the seafood is fresh, the taste is sweet. Mine was perfect ! The aroma of grilled fish and king crab 🦀 was tantalizing!
Tourist trap with highly inflated prices—skip it and go to Hakodate instead
Market Atmosphere: This market feels completely like a tourist trap.
Seafood Quality: Most of the crabs displayed are not live.
Price Comparison: The prices here are significantly higher than those at the Hakodate Morning Market.
Fruit Prices: Melon prices are exorbitant, charging ¥1,800 for a single slice compared to just ¥500 in Hakodate.
Verdict: Avoid this place completely for food. It’s ok as an attraction. Save your money and appetite for better, more authentic markets.
Arriving at Sapporo’s Nijo Market at 10 a.m., I found the crowd pleasantly light. After a leisurely stroll around the market, I noticed that the stalls here are largely dominated by seafood-donburi restaurants and shops selling Hokkaido’s famed dried marine produce. Naturally, I set my sights on the renowned Oiso Seafood Bowl, which has multiple branches in the market—but to my disappointment, both locations I came across had queues that would require a fair wait.
Just across the street, however, I spotted another seafood-donburi eatery with only one or two parties ahead of me. Deciding to give it a chance, I was in for a delightful surprise. The space was small and the seating undeniably cramped, but the sheer freshness of the seafood—especially the sublime sweetness of the sea urchin (uni)—was nothing short of irresistible. Every bite was a revelation, and it more than made up for the tight quarters.
In hindsight, that impromptu choice turned out to be a highlight of my trip. If you ever find yourself in Hokkaido, I cannot recommend this hidden gem enough—it’s absolutely worth braving the squeeze for a taste of pure oceanic bliss.
This is a typical seafood market that makes itself very tourist friendly.
There are lots of stalls selling fresh and dried seafood, as well as fruit. I bought some dried squid and fresh melon/cantaloupe, which was very juicy, though slightly pricey. I also picked up some crab miso to make at home after trying and loving the crab miso soup there.
I tried both fresh and cooked abalone, and both were good.
There are also many sashimi don restaurants to choose from, and you can usually tell which ones are the most popular by the lines.
Overall, this is a very small market—roughly the storefronts along two or three blocks.
If you are traveling around Hokkaido, or visiting other coastal cities in Japan, you will probably come across quite a few markets like this. So if you have already seen similar places and are not especially interested in seafood, it is perfectly reasonable to skip it.
On the other hand, if this is one of your first seafood markets in Japan, it makes for a pleasant and fairly quick visit.
You can buy a wide variety of seafood here, including shellfish, sea urchin, crab, and many other local products. There are also a number of small restaurants where you can eat on the spot, although some of them can have surprisingly long queues.
It is also possible to buy prepared seafood and take it with you to eat later in the day, perhaps in one of the quieter little spots nearby.
What impressed us most was the extraordinary cleanliness of the market. Even though we visited on a beautiful sunny day, there were no flies at all. Everything was spotless, orderly, and remarkably quiet.
Perhaps that is simply Japan.