Colorful and Fresh Seafood Market in Central Sapporo
🍤🍣🍝🍜🍱🍚
Nijo Market is a must-visit spot in central Sapporo if you love seafood and local food culture. The market is lively and packed with vendors selling fresh Hokkaido seafood like crabs, salmon roe, scallops, sea urchin, and more — all laid out in beautiful, colorful displays. 
While walking through, the atmosphere feels friendly and bustling, and it’s a great place to take photos and soak up the local vibe. There are also plenty of small restaurants and stalls where you can enjoy fresh seafood dishes like kaisendon (seafood rice bowls) right on the spot. 
Whether you’re tasting fresh sashimi, grabbing a quick meal, or picking up seafood souvenirs, Nijo Market gives a wonderful snapshot of Hokkaido’s rich seafood culture. Highly recommended for food lovers and travelers exploring Sapporo!
Situated in Sapporo's vibrant center, Nijo Market is renowned for its vast array of fresh local produce and seafood, including crabs, salmon eggs, sea urchins, and numerous fresh and prepared fish varieties.
Situated in the heart of Sapporo, Nijo Market lies just three blocks south of the TV Tower at Odori Park and is a convenient five-minute stroll from Odori Station, served by the Nanboku, Toho, and Tozai Subway Lines.
Nijo Market is renowned for its variety of stalls offering fresh seafood, vegetables, and local Hokkaido specialties, particularly its celebrated seafood donburi, which features sea urchin and salmon eggs.
The market hosts several restaurants, including a collection of small drinking places and eateries along a narrow corridor known as Noren Yokocho. Visitors can enjoy fresh seafood breakfasts, among other dishes.
It is especially true if you're a seafood lover or someone interested in experiencing the local food culture of Sapporo. It offers a unique opportunity to sample fresh seafood, interact with local vendors, and soak in the lively atmosphere of a Hokkaido market.
Went to Ohiso. Initially the place was not taking any walk-in as it was full. We were disappointed and decided to walk around. The other restaurants were similarly crowded. When we were walking back, we passed by Ohiso again and saw that it was ok. We were then told that they were rising due to closing time and that their grilled section was about to be closed and we had to hurry with our order. We felt rushed but well, we were satisfied with the food! So, these were our orders and we were happy, at the end of it. 😄
It’s a small fish market area with many stalls selling crabs and fresh seafood, as well as restaurants where you can dine in and enjoy rice bowls. If you’re visiting central Sapporo, it’s definitely worth stopping by. The most recommended seafood shop is Miyata Shoten Co., Ltd. (㈱宮田商店). They sell crabs and gift box souvenirs, and the staff are very polite and friendly.
I was surprised that this market was so small. One will probably cover the entire market within 15 to 20mins. Those that has experience the fish markets in Osaka i.e. Kuromon will experience this to be just a tiny fraction of that.
Seafood (dried or frozen) are largely the same in all stores. Some does charge very much higher vs another. If you are keen to buy some dried Hokkaido products, go to the one where they also sell fruits. The stall owner is a friendly bloke and willing to give discounts if you buy larger quantities. Recommended to try their premium Hokkaido melon - 1 slice cost ¥1000. It is worthy.
A good location to visit for an experience of a local
Market. The place is nice and clean. There are many seafood restaurants here. We came before 8am and there were queues in front of most of the restaurants already.
Other than restaurants there are many stalls
Selling everything from seafood to dry goods to fruits. The stall staff were all very friendly and warm.
Overall a good interesting place with good vibes to visit in Sapporo.
