Sanrio Puroland

Sanrio Puroland is an indoor theme park located in Tama City, Tokyo, Japan, dedicated entirely to Sanrio characters. Opened on December 7, 1990, the park was created by Sanrio founder Shintaro Tsuji as the world's first indoor Sanrio character theme park. The facility spans approximately 45,000 square meters across multiple floors, designed to provide a weather-proof entertainment experience that operates year-round regardless of outdoor conditions.

The park holds significant cultural importance as a cornerstone of Japan's kawaii (cute) culture and character merchandising industry. As the home of Hello Kitty, Japan's most internationally recognized character ambassador, Sanrio Puroland represents a uniquely Japanese approach to themed entertainment that emphasizes gentleness, friendship, and emotional connection over thrill rides. The park attracts both domestic visitors and international tourists seeking an authentic Sanrio experience, with particularly strong appeal among families and character enthusiasts from across Asia.

Visitors to Sanrio Puroland experience multiple theatrical shows and musical performances featuring elaborate costumes, choreography, and storytelling. The Miraculous Gift Parade serves as the park's signature attraction, showcasing multiple Sanrio characters on elaborate floats with synchronized lighting and music. Character meet-and-greet opportunities allow close interactions with Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and other beloved characters.

Interactive attractions include the Sanrio Character Boat Ride, which takes guests through scenes featuring various character worlds, and the Lady Kitty House, a walk-through experience inside Hello Kitty's Victorian-style home. The park also features multiple photo opportunities, themed restaurants, and extensive retail shops offering exclusive merchandise unavailable elsewhere.

Sanrio Puroland is accessible via the Keio and Odakyu railway lines to Tama-Center Station, approximately 30 minutes from Shinjuku Station in central Tokyo. From the station, the park is a 5-minute walk. Visitors can also reach the location by car, with parking facilities available nearby. Admission operates on a passport system with different pricing for weekdays and weekends, with adult weekday passports typically priced around ¥3,600 to ¥3,900 and weekend passports around ¥4,900 to ¥5,200. Children's tickets and annual passports are available at reduced rates. Advanced online booking often provides discounted rates compared to same-day purchases at the entrance.