Shiroi Koibito (白い恋人) is a beloved European-style cookie produced by ISHIYA Co., Ltd., based in Sapporo, Hokkaido. These delicate cookies feature white or milk chocolate sandwiched between crisp langue de chat biscuits, making them a quintessential souvenir from Hokkaido.
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🍪 What Is Shiroi Koibito?
Introduced in December 1976, Shiroi Koibito has become one of Japan’s most iconic sweets. The name, meaning “White Lover,” reflects both the snowy landscapes of Hokkaido and the white chocolate used in the cookies. Over 200 million units are sold annually, underscoring their popularity as a gift and souvenir .
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🏭 Shiroi Koibito Park: A Sweet Experience
Located in Nishi-ku, Sapporo, Shiroi Koibito Park is a themed attraction where visitors can: 
• Tour the factory to observe the cookie production process.
• Create personalized sweets in the Dream Kitchen workshop.
• Explore gardens, including an English-style rose garden.
• Enjoy themed cafés and restaurants .  
The park is open daily from 10:00 AM to 5:00 PM, with the last admission at 4:30 PM . 
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🛍️ Where to Buy Shiroi Koibito
Shiroi Koibito is widely available across Japan, including: 
• Ishiya’s official stores in Sapporo and other locations.
• Major airports and JR stations.
• Souvenir shops in Tanukikoji Shopping Street .  
At Shiroi Koibito Park’s Piccadilly Shop, exclusive items include: 
• White Chocolate Milk Jam (¥1,200).
• Butter Sable & Butter Galette Assortment (¥2,192) . 
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🎁 Custom Souvenirs
For a personalized touch, visitors can design custom tin boxes for Shiroi Koibito using a UV printer, adding a unique photo or message to the packaging . 
Amazing experience at this park. The views were absolutely beautiful, with the building having an old style while still staying modern. There were also mountains and hills around it. The factory was interesting, showing how many biscuits they have made, and showing the process of making them. There was even a piano inside the building, An overall amazing experience for my first time in Hokkaido.
A magical chocolate wonderland, especially enchanting in winter! This factory is not just about delicious chocolates but also a breathtaking spot for beautiful photos. The European-style architecture, snow-covered gardens, and scheduled mechanized musical show create a fairytale-like atmosphere. Inside, you’ll find a shop filled with beautifully crafted and delectable chocolates, perfect as souvenirs. A must-visit when in Hokkaido!
This is a chocolate factory and theme park.
It is free to visit except the chocolate factory experience, which costs around 800 yen. Note that if you visit the place during your birthday, you can get a free cone of soft serve. Do check with the staff.
After the chocolate factory experience, there are game sections where you can play various games at a cost with a prize to claim.
There are a couple of restaurants there so you could have a meal there but take note of the operating hours.
It is a good place to take lots of pictures and there are shows in the afternoon.
Great place to visit, highly recommended.
It’s a lovely place to visit for both adults and kids! This place kinda has Charlie’s Chocolate Factory vibes. It is very interactive and fun. The cafe part is also pretty cool with a view over the outside of the park. We had a great time and chocolatey food here. Although I’m not a chocolate person, even I loved visiting here! Highly recommended!
