We came here on a weekday, and it wasn’t busy at all. The entire place is beautiful and whimsical, with plenty of spots for selfies and photo opportunities. The gardens are absolutely gorgeous and make for a relaxing stroll.
There is also an area that you can access without purchasing a ticket. In that section, you’ll find a gift shop and a bakery. We tried the cream bun and cream puff, both of which were delicious.
Of course, we couldn’t leave without trying the soft serve ice cream. Oh my goodness—it was amazing! I’ve tried soft serve all over Hokkaido, including at LeTAO, and this was hands down my favorite. It was incredibly creamy, rich, and flavorful.
Overall, this is a beautiful place to visit, especially if you enjoy taking photos. I can only imagine how stunning it must look during the winter season or around the holidays when everything is decorated. Definitely worth a visit while in the area.
Shiroi Koibito Park is one of the most unique attractions in Hokkaido and a fantastic experience for visitors of all ages. Built around one of Hokkaido’s most famous confectionery brands, it combines the history of chocolate and biscuit making with a beautifully designed attraction that’s both educational and fun.
The paid tour takes you through the factory and explains how the iconic Shiroi Koibito biscuits are made, the history behind the brand, and the quality control measures that ensure every biscuit meets the same high standard. It’s fascinating to see how much care goes into producing such a well-known product.
The entire park is immaculately maintained, with stunning European-inspired architecture, gardens, and charming details everywhere you look. It’s incredibly photogenic, and the whole place feels magical… especially for families with young children.
One nice touch is that the outdoor grounds are free to explore, while only the factory and chocolate experience require an admission ticket. It’s a great balance that lets everyone enjoy the atmosphere regardless of whether they join the tour.
More than anything, I was impressed by how they’ve transformed a confectionery brand into a world-class visitor attraction. Rather than simply selling products, they’ve created an immersive experience that tells their story, showcases their craftsmanship, and leaves visitors with a deeper appreciation of the brand. It’s a brilliant example of brand storytelling done right, and they executed it exceptionally well.
At the Shiroi Koibito Park Museum in Hokkaido, visitors can join a paid factory tour to delve into the fascinating story behind Hokkaido's most beloved confection. The immersive experience offers an in-depth look at the brand's rich history, the intricate production process, and the journey of its premium ingredients—from careful sourcing to the final creation of these iconic treats.
Guests are treated to an exclusive tasting of the freshest special-edition Shiroi Koibito chocolates, available in both rich dark and creamy white varieties. For an even more memorable experience, the museum also hosts hands-on chocolate-making workshops, where visitors can craft their very own personalized Shiroi Koibito-style sweets. This engaging and interactive activity makes for a perfect family-friendly outing, ensuring fun for visitors of all ages. Of course, no visit would be complete without indulging in the wide array of delectable chocolate products available throughout the facility.
Shiroi Koibito Park is a charming and beautifully designed theme park, perfect for those who love sweets and European-style architecture. It’s the home of the famous Shiroi Koibito cookies, and you can learn about the chocolate-making process while exploring the exhibitions.
The park is very photogenic, with lovely gardens and seasonal decorations that make it feel magical. Winter has a romantic European atmosphere, and summer is just as beautiful with colorful flowers and lush greenery.
If you’d like to tour the factory area, you’ll need to purchase an admission ticket. However, access to the outdoor areas and some sections of the park is free.
A relaxing and enjoyable place to visit when you’re in Sapporo, whether you’re traveling with friends, family, or as a couple.
We had the best time - there’s so much to do and eat at the park. A lot of variations of the famous cookie and white chocolate. We also bought tickets for the cookie making course before our visit and it was fun! Having the freshly cooked cookie is a whole experience that cannot be missed.
More about Shiroi Koibito Park (Chocolate Factory) from our blog
