Shiroi Koibito Park is one of the most unique attractions in Hokkaido and a fantastic experience for visitors of all ages. Built around one of Hokkaido’s most famous confectionery brands, it combines the history of chocolate and biscuit making with a beautifully designed attraction that’s both educational and fun.
The paid tour takes you through the factory and explains how the iconic Shiroi Koibito biscuits are made, the history behind the brand, and the quality control measures that ensure every biscuit meets the same high standard. It’s fascinating to see how much care goes into producing such a well-known product.
The entire park is immaculately maintained, with stunning European-inspired architecture, gardens, and charming details everywhere you look. It’s incredibly photogenic, and the whole place feels magical… especially for families with young children.
One nice touch is that the outdoor grounds are free to explore, while only the factory and chocolate experience require an admission ticket. It’s a great balance that lets everyone enjoy the atmosphere regardless of whether they join the tour.
More than anything, I was impressed by how they’ve transformed a confectionery brand into a world-class visitor attraction. Rather than simply selling products, they’ve created an immersive experience that tells their story, showcases their craftsmanship, and leaves visitors with a deeper appreciation of the brand. It’s a brilliant example of brand storytelling done right, and they executed it exceptionally well.
We came here on a weekday, and it wasn’t busy at all. The entire place is beautiful and whimsical, with plenty of spots for selfies and photo opportunities. The gardens are absolutely gorgeous and make for a relaxing stroll.
There is also an area that you can access without purchasing a ticket. In that section, you’ll find a gift shop and a bakery. We tried the cream bun and cream puff, both of which were delicious.
Of course, we couldn’t leave without trying the soft serve ice cream. Oh my goodness—it was amazing! I’ve tried soft serve all over Hokkaido, including at LeTAO, and this was hands down my favorite. It was incredibly creamy, rich, and flavorful.
Overall, this is a beautiful place to visit, especially if you enjoy taking photos. I can only imagine how stunning it must look during the winter season or around the holidays when everything is decorated. Definitely worth a visit while in the area.
It's a good visit if you're in the area. It's not something you would plan to visit. As expected the lobby and park is full of instagrammable scenes where you can see people posing in every walkable space. Plenty of good treat options around it's nice to try this different treats. There needs to be facilities or different bins for the public, people dump everything into one bin and the poor staff was digging through and sorting it.
I think they need to improve that and put more emphasis on the visitors cleaning up after themselves
Shiroi Koibito Park is the home of one of Hokkaido’s most famous confectionery brands and offers a fun combination of history, culture, and sweets.
The park features beautifully maintained European-style architecture and gardens, creating a charming and elegant atmosphere. By purchasing an admission ticket, visitors can explore the production line, learn about the history of the brand, and discover how the iconic sweets are made.
There is also a large souvenir shop and a café where you can enjoy freshly baked signature desserts straight from the oven, making it a great place to sample local treats.
Whether you're interested in sweets, photography, or simply enjoying a relaxing atmosphere, this is one of the most enjoyable attractions in Sapporo.
Visit on 18 May 2026. Must visot when in Sapporo. Long history of chocolate making. Details in process. The whole building is esthetique, European style. The garden is beautifully arranged. There are musical performance on 5pm. You can get free cookies of you can answer the quiz at Chocolate Factory. Claim the cookies at the Information Desk,2nd floor, Tudor House.
More about Shiroi Koibito Park (Chocolate Factory) from our blog
