Asakusa Kingyo, Taito

Asakusa Kingyo opened in July 2016 as a specialized goldfish-themed attraction and shop in Tokyo's historic Asakusa district. This unique establishment serves as both a shop for goldfish scooping games year-round and goldfish goods and gifts, bringing the traditional Japanese festival experience indoors throughout all seasons.

Goldfish scooping (Kingyo Sukui) is one of the most popular activities at summer festivals throughout Japan, but is typically only available during festival seasons. Asakusa Kingyo breaks this limitation by offering this beloved cultural activity regardless of the time of year. The goldfish scooping game is traditionally a highlight of Matsuri (summer festivals) in Japan and usually can only be played during summer at these festivals.

The main visitor experience centers around the traditional goldfish scooping game, where participants use delicate paper nets to catch goldfish from shallow pools. The store also specializes in goldfish-related merchandise, with cute little goldfish-shaped purses with clasps being particularly popular items. The attraction provides an authentic taste of Japanese festival culture in a controlled indoor environment.

Asakusa Kingyo is conveniently located near Sensoji Temple, which is mainly known for the huge red lantern hanging at the gate. The shop sits within Tokyo's traditional Asakusa district, making it easily accessible via the Asakusa Station on multiple train lines including the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line. The attraction operates as a commercial establishment with entry fees for the goldfish scooping activity, though specific pricing varies based on the experience selected.