Hoshino Resort Pepper Street

Hoshino Resort Pepper Street is a charming shopping and dining district located in Karuizawa, Nagano Prefecture, designed to capture the essence of 19th-century New England architecture. The development was created by the Hoshino Resort group as part of their luxury resort complex, drawing inspiration from Karuizawa's historical connection to Western missionaries and foreign residents who established summer retreats in this highland area during the Meiji period (1868-1912).

The attraction serves as both a commercial center and cultural showcase, featuring red-brick buildings and Victorian-style facades that reflect Karuizawa's unique position as Japan's first international summer resort destination. The architectural design pays homage to the area's legacy as a retreat for foreign diplomats, missionaries, and wealthy Japanese families seeking cooler temperatures during hot summers.

Visitors can explore approximately 20 shops and restaurants housed in interconnected buildings that recreate a traditional American town square atmosphere. The complex includes specialty stores selling local Karuizawa products, international brands, cafes, and restaurants offering both Japanese and Western cuisine. A central courtyard provides space for seasonal events and outdoor dining. The experience emphasizes leisurely shopping and dining in a picturesque setting that contrasts sharply with typical Japanese commercial districts.

Seasonal variations significantly impact the visitor experience. Summer months (June-August) offer the most comfortable weather with temperatures averaging 20-25°C, making it peak season for the resort area. Autumn (September-November) provides spectacular foliage views with fewer crowds. Winter (December-March) transforms the area into a snow-covered wonderland, though some outdoor seating may be limited. Spring (April-May) features mild weather and emerging greenery but can be unpredictable.

The complex is located within walking distance of Hoshino Resort's luxury accommodations and connects to the resort's other facilities via shuttle service. Access from Tokyo requires taking the JR Hokuriku Shinkansen to Karuizawa Station (approximately 1 hour), followed by a 15-minute bus ride or taxi to the resort area. Local shuttle buses operate between major resort facilities every 20-30 minutes during peak hours. Admission to Pepper Street is free, though individual shops and restaurants set their own prices. Parking is available for visitors arriving by car via the Joshinetsu Expressway.