What other travelers are saying about Sapporo Beer Museum
We had a pleasant experience in going through the history of sapporo beer, knowing the timeline about the struggles and determination of the founders of this distinguished brand of beer. We even had an enjoyable time tasting the different types of beer and savouring them. The staff serving us at the tasting place was extremely professional and patient especially with tourists like us.
However, these wonderful experiences were dampened by a sales staff, Syouji in the product shop. I felt manhandled when she tried to stop me in choosing a mug I wanted to buy near the cashier counters. There is no sign to indicate no entry into that area which I walked in. She literally tried to push me back and rudely told me that the mug I wanted to get could be purchased at the counter. Fate would have it that she served me at rhe cashier counter too. I could feel her frustration with me when she was serving me.
Hope that this staff could be advised to do her job better since she is the frontline of sapporo beer museum. Thank you.
10/12/2025 @ 1.30pm
One will see why Sapporo beer is so revered here. The history seem to pre-date this city itself. And if the history is entirely accurate, they were that important since years ago with the Government of the day invitation to set up a brewery in Tokyo that was ultimately turned down by the founders.
There is an option for a free tour as well as a Premium tour. The former would be just you yourself walking and reading at the exhibits while the latter has a guide. The latter has included a drink at the brewery while those on a free self tour would have to buy themselves. To be frank, the exhibits are sub-par. Do not expect a full fledged museum. You will likely have browsed thru the history within an hour. The highlight is where one can indulge in Sapporo beer. The tasting trio set is surely the option that almost all would go for. I liked the black lable which was smooth. I tried the non alcoholic classic as well which was good. Pricing is probably a tad steep for the volume but can't complain as this is a touristy thing.
Good visit and shld budget c. 2 hours for the entire session here. There are a few restaurants within the compound. All serves different cuisine but on the same basis i.e. eat all you can plus an option of drink all the Sapporo beer that you can. Worthy? Nope.
The Sapporo Beer Museum is absolutely worth a visit. The old red-brick brewery building has a lot of charm, and the exhibition gives a nice overview of Sapporo’s brewing history with many original posters and details from past decades.
At the end of the tour, the beer hall is the perfect place to sit down and taste the different Sapporo beers. The tasting set was very fairly priced, and the atmosphere inside was warm and lively without being crowded.
A relaxed and enjoyable stop in Sapporo — especially if you appreciate good beer and history combined. 🍺
It was an incredible experience. You get to learn and enjoy some booze right after. We tried the trio samplers and the Sapporo Black Label was amazing! Had some cheese too that was perfect with the beer. The price was super cheap and there's lots of souvenirs to choose from.
It is full of history and pleasant to walk around. I don’t drink but I still found it enjoyable. The vintage poster collection in the museum area is fantastic. They offer non alcoholic options in the tasting area so whole my SO had the tasting flight (and says it was great) I had a tasty apple juice. There is a cute cafe and gift shop as well.
Yes, guided tours are available and can provide a more in-depth understanding of the museum's exhibits and the history of Sapporo Brewery. It's advisable to check in advance for tour schedules and availability.
Visitors under the age of 20 are not permitted to consume alcohol in Japan, including at the museum's tasting sessions. However, they are welcome to visit the museum and learn about the history and production of beer.
The museum is accessible by public transport. The closest subway station is Higashi-Kuyakusho-mae on the Toho Line. From there, it's a short walk to the museum. Alternatively, there are buses from Sapporo Station that stop near the museum.
Yes, the museum features a shop where you can buy Sapporo beer and related merchandise. There is also a restaurant on-site that serves dishes that pair well with Sapporo beer, offering visitors a complete gastronomic experience.
