Yes, guided tours are available and can provide a more in-depth understanding of the museum's exhibits and the history of Sapporo Brewery. It's advisable to check in advance for tour schedules and availability.
Visitors under the age of 20 are not permitted to consume alcohol in Japan, including at the museum's tasting sessions. However, they are welcome to visit the museum and learn about the history and production of beer.
The museum is accessible by public transport. The closest subway station is Higashi-Kuyakusho-mae on the Toho Line. From there, it's a short walk to the museum. Alternatively, there are buses from Sapporo Station that stop near the museum.
Yes, the museum features a shop where you can buy Sapporo beer and related merchandise. There is also a restaurant on-site that serves dishes that pair well with Sapporo beer, offering visitors a complete gastronomic experience.
Traveler reviews
These two snacks are the best sellers at Sapporo Beer Museum:
✅️ Cheesecake – ¥1,850
Moist and soft, with a balanced sweetness. The packaging is good for gifts.
✅️ Beer jelly chocolate – ¥1,190
Smooth chocolate with a beer jelly inside. Tasty and unique.
.
Good snacks and nice souvenirs, even though the location is a bit far by bus (about 30 minutes from Susukino). The place was quite crowded, but well organized. You can sample different beers with a queue system, and there are also restaurants for dining.
A very interesting place for beer lovers and anyone who wants to learn more about the history of Sapporo Beer. The Sapporo Beer Museum has well-designed and modern exhibition spaces that clearly introduce the history and development of the brand.
Admission to the museum area is free, and there is a paid tasting corner where you can try different types of beer. The space is clean, spacious, and definitely worth visiting when you’re in Sapporo.
There is also a Sapporo Beer Garden nearby, which is perfect if you’d like to enjoy local food along with fresh beer.
It was cool. GET YOIR TICKETS THERE AND SAVE.
NOTE.. you can do a free self guided tour or a guided one is around 1000yen if you plan on having a beer or two there the line was about 45min + for a drink. I walked about 12 minutes back towards the city and came across the Sapporo brewery and they had the same drinking room with no wait time the bar area is small here. But the staff was nice and the 3 beer sampler was about $7 American dollars. So a good deal.
I would have given it 5 stars if the bar wait wasn't super long
We did the free tour. We walked right in and found the elevator. Went up to the 3rd floor. After, we walked down into the bar area and ordered a tasting set on a vending machine. You give your ticket to the bartender and they serve your beer. You’re not suppose to reserve seating so my wife and I waited for our tasting set and sat on the first empty seats we found. Then, we bought souvenirs. They were very inexpensive.
We did this while we waited for our lunch reservation. Quick and easy.
Visited on 15 Dec 2025.
A free museum with excellent exhibitions and detailed explanations, definitely not a rushed or superficial experience. Most of the exhibitions are written in Japanese, but English translation papers are available beside the displays, making it easy for non-Japanese speakers to follow.
The visit starts on the 3rd floor and continues down to the 1st-floor beer hall, where drinks can be enjoyed inside.
Please note that the visiting route is fixed. You can take the elevator from the 1st to the 3rd floor, but from the 3rd floor down to the beer hall, only stairs are available. Wheelchair users will need to ask staff for assistance to enter via the beer hall exit on the 1st floor.
Beer costs ¥450 per glass, with a value set of three glasses for ¥1,200. The beer is very smooth and not bitter at all and is highly recommended. Soft drinks cost ¥400. It is already quite crowded on weekdays, so weekends are likely even busier.
After finishing your drink, cups must be returned to the recycling area. There is also a souvenir shop on the 1st floor selling T-shirts, cookies, and other small items.
