What other travelers are saying about Sapporo Beer Museum
The Sapporo Beer Museum is absolutely worth a visit. The old red-brick brewery building has a lot of charm, and the exhibition gives a nice overview of Sapporo’s brewing history with many original posters and details from past decades.
At the end of the tour, the beer hall is the perfect place to sit down and taste the different Sapporo beers. The tasting set was very fairly priced, and the atmosphere inside was warm and lively without being crowded.
A relaxed and enjoyable stop in Sapporo — especially if you appreciate good beer and history combined. 🍺
Great place to learn about the history of Sapporo beer!
There’s a free self guided tour area with English language cards for each section. There’s also a premium tour that’s paid and has a premium exclusive tour area and has beer tasting included from what I saw. We went in around mid day and the premium tour was already sold out for the day so I would suggest booking ahead.
At the ground floor is the tasting area and the gift store. The tasting area had a long line and but it moved fairly quickly. It’s a ticket machine that accepts cash or card. You pay then take your tickets to the drinks counter to get your drinks and snacks and finally find your own table.
The gift store sells the same drinks and snacks for you to take home. There’s also souvenirs and Hokkaido specific foods and goods.
We had a good time and would come back again.
The Sapporo Beer Museum, a former brewery now operating as a museum, offers paid tours and beer tasting. The tasting set, featuring three different beers, costs ¥1,200.
Honestly, there's not much to see inside the museum itself. Most visitors just speed through the exhibits and head straight for the draft beer tasting hall to grab those essential Instagram-worthy shots. You can easily purchase your tasting tickets from a vending machine there.
If you're a draft beer enthusiast, this place is a non-negotiable must-do for your Sapporo trip. However, for non-drinkers, it's pretty much a pointless tourist spot.
The real value of visiting here is chugging that super cold draft beer.
Highly recommended for all my fellow beer lovers! 🍺💯"
I loved visiting the Sapporo Beer Museum. Learned a lot about the brand’s history, and the tasting room was a highlight—the beer was perfectly chilled and tasted amazing. A must-visit for beer lovers! (The museum was under exterior restoration but the operations inside were at 100%). At the end, you should enjoy the grilled lamb Genghis Khan at the Sapporo Garden restaurant. They have All You Can Eat options at a very reasonable price.
Very interesting museum about brewing in Japan with exhibits dated back many years ago! And of course the tasting room is the most popular part of the museum with a lovely beer hall for people to taste different brews. Walking around the museum area is also very nice and if you feel like a bit of shopping there’s a mall right next door too.
Yes, guided tours are available and can provide a more in-depth understanding of the museum's exhibits and the history of Sapporo Brewery. It's advisable to check in advance for tour schedules and availability.
Visitors under the age of 20 are not permitted to consume alcohol in Japan, including at the museum's tasting sessions. However, they are welcome to visit the museum and learn about the history and production of beer.
The museum is accessible by public transport. The closest subway station is Higashi-Kuyakusho-mae on the Toho Line. From there, it's a short walk to the museum. Alternatively, there are buses from Sapporo Station that stop near the museum.
Yes, the museum features a shop where you can buy Sapporo beer and related merchandise. There is also a restaurant on-site that serves dishes that pair well with Sapporo beer, offering visitors a complete gastronomic experience.
